Your podcast is a great way to build authority and nurture/deepen a relationship with your listeners. Can you serve them if you’re also direct selling them? This can be a hotly debated topic in some circles. One side feels like you should deliver only value and then maybe, at the end of the show, ask […]

A new study from Sounds Profitable has revealed some interesting insights about how effective podcasts are nowadays as an advertising tool.  The study, which surveyed over 2,000 US consumers aged 18 and above, suggests that podcasts have now overcome TV, radio and social media as the most effective advertising medium in the US.  It’s a […]

Some aspects of podcasting are invisible, but crucial to your podcast’s success. One is the RSS feed. Some people say you don’t need an RSS feed to make a podcast. Others claim that RSS is the crucial difference between podcasts and other streaming content. In this article, I’ll answer the question, “What is an RSS […]

Before we get going, just a reminder that prices go up soon to join us at Podcast Movement 2024. Register today to join us at a lower cost than we’ll ever offer again! Happy Thursday, PM Family! We are just over one month away from the podcast event of the year, and we can’t wait […]

When I began my audio journey, what seems forever ago, there were only a handful of DAWs (a DAW is the type of software you use to record, edit, and mix sound). Fast forward to the modern day, and there are many players in the market.  Each has its merits and different focuses for target industries.  […]