A few studies have emerged recently about the growing untapped potential of kids’ podcasts.  When you read about studies on young audiences, it’s easy to think none of it is relevant to you. If you’re not explicitly creating kids’ podcast content, why should you care?  In reality, there are a whole load of reasons why you […]

In 2023, there are more than 4 million podcasts out there. Whether you’re a listener or a creator (if you’re reading this article, you’re likely both), that’s a pretty overwhelming number.  With so much podcast content out there, finding shows that genuinely align with your interests, values (and are actually good) isn’t so straightforward.  While […]

In recent years, actual play podcasts have been exploding. Everyone and their Dad have an actual play (The Adventure Zone, quite literally). Many folks reading this have probably recorded lines for an actual play. Thanks to mainstream adoption of the hobby, we nerds who have played Dungeon & Dragons for years no longer play in […]

The first marketing email sent in 1978 yielded $13 million in sales, kicking off the most effective digital marketing channel to date.  Fast forward to 2022, email (35%) was the third top marketing channel behind social media (44%) and websites (36%).  However, it remains one of the most effective channels to build an audience and […]

Presented by StreamYard The difference between the right word and the almost right word is the difference between lightning and lightning bug. Mark Twain Overcoming Podcast Gear Acquisition Syndrome The idea of Gear Acquisition Syndrome (GAS) was brought to my attention on a call with the amazing Bob Krist (photographer and filmmaker) a few years back. […]