When I was little, and my dad wanted my brother or me to do chores, he would yell, “What are you waiting for? An engraved invitation?” Yes, dads were different for GenX kids. But my dad’s exhortation echoes in my head when I see good independent podcasts getting dismal numbers. People need a direct invitation […]

Do you know much about the demographics of your podcast listeners? And specifically, do you know what percentage of your listeners fall into the Gen Z bracket (aged 11-26 in 2023)? Edison Research and SXM Media have published a report this week that suggests you might want to pay more attention to this younger demographic […]

There’s quite a debate about IF podcasters should have their podcasts on YouTube. We’re going to shelve that debate for this post and assume that you’re YouTube-curious, even motivated. I aim to summarize the most important points in YouTube’s new guide specifically for you, the podcaster who wants to get your podcast on YouTube. The […]

If you’re someone who regularly listens to news podcasts like The Daily, you’ll be used to the idea of turning to podcasts as your trusted source for news.  But what about podcasts that aren’t actually news sources? And how do you feel about the idea that listeners might consider your podcast a trusted source of […]

Podcast episode titles might be an afterthought to many creators. But they are vital to the success of your show as a whole. You can pour time and energy into creating the best content humanly possible. But if you don’t put a bit of thought into the naming of that content, you’re going to put […]