Podcasting remains to be a popular way of marketing a business. It is still being used by many solo entrepreneurs and organizations to gain more customers.

Growth for this sector is expected to grow by 17 percent through 2013 from only nine percent in 2008. Specifically, the forecast is that 37.6 million people will download podcasts every month this year.

Veterans in podcasting believe that audio or hearing a person talk to you increases engagement compared to just sharing posting text on a website or blog. Another advantage is that people can download the audio file and listen to the podcast over again at their convenience.

If you’re planning to start your own business this year, you need consider this method seriously in tandem with your other social media efforts. Three important factors to be aware of are engaging style of story telling, originality and custom content. Keep them in mind all the time and you can be sure to succeed in your podcasting.

In terms of producing your audios, be sure to be consistent. Schedule it regularly so your listeners have something fresh to look forward to.

As for the format, you may vary it every now and then. You may start one in a conversational style then as you go along you can do interviews as well. If you feel you need to share some step by step guide, you can also do a tutorial or instructional format. Variety is the key to keeping the interest of your visitors going moving onwards.

Finally, don’t forget to brand your podcasts. Use a logo or avatar for identification purposes. Incorporating a standard introduction and closing segment would also be a good idea so that listeners
identify you at the start of your show.

Photo via blog-reachlocal.com.au

Originally posted on January 9, 2013 @ 1:51 am